Strategic communication focuses on the study and practice of purposeful messaging to support organizational goals. It combines principles of communication, writing, and relating to help students understand how messages influence relationships with employees, customers, and stakeholders. Students will learn to develop effective written and oral communication strategies, ranging from professional correspondence and reports to public speaking and digital media.
What is Strategic Communication?
See yourself in a rewarding career
Careers include public relations specialist, social media marketing manager, human resources specialist.
Below is a snapshot of the entry-level incomes for students graduating with a strategic communication concentration:
*Data obtained from ONet Online as of 2021
$62,770*Public Relations Specialist
$52,000*Social Media Marketing Manager
$62,330*Human Resources Specialist
How do you earn a degree in strategic communication?
To earn an Indiana University Bachelor of Science in Business with a strategic communication concentration, you will complete 120 credit hours of coursework. Most courses are 3 credit hours, but some vary. Of the total credit hours for the strategic communication concentration, 36 come from general education courses, 39 from core business courses, 27 are elective credit hours, and 18 are related to strategic communication.
